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Strategy and Brand Identity



Build the brand platform that is proprietary, relevant and true, according to the culture, values ​​and principles of the business with value proposition, identity, attributes and differentials.


Main problems that companies face


  • The brand does not express or reflect the culture of the business and people.

  • It does not have the capacity to read and analyze the market, the delivery of its value proposal is inadequate.

  • Its business, products and services platform is confusing and unstructured.

  • It has no intimacy, nor does it offer trust or respect to its audiences.

  • The brand needs a creative look with ownership and a comprehensive and unique vision focused on the market.

  • The company bought or sold another company / business and now does not know what to do with the brands.

Main benefits for customers:


  • Build a relevant and comprehensive brand experience, aligned with the real needs of the business. Develop a culture of innovation, behavior management, consumer experience applied to the market, with a pragmatic and strategic vision.

  • Transform the world of ideas into real solutions with value and differentiation, materializing results with a focus on behavior and communication to achieve the objectives proposed to audiences, channels and defined means.

  • Build a broad perspective and centered on people, seeing their needs, desires, dreams, patterns and behavior, with purpose, mission, values ​​and beliefs.

How can DMS Partners help you?

Our highly trained professionals with recognized experience can support your company in identifying the most relevant opportunities in brand management (Branding), through the methodology:


  • Analysis and diagnosis, understanding the business, segment, competitors, benchmarks. What are the main attributes and differentials of the brand and define its essence and strategic positioning.

  • Value proposition, making the Core Business, connections and brand manifest visible. The archetypes and marketing personas.

  • Architecture and platform, showing which filters, objectives, perceptions and audiences, through a diagram and its taxonomy.

  • Visual language and identity, featuring logos, colors, graphics, typologies and visual patterns.



Valpírio Monteiro , Architect, anthropologist and designer with over 30 years of experience in creating, developing and managing national and international brands.


"In the quest to increase sales, many companies seek new ways of acting or try to implement some innovation that can differentiate their products or services from the competition. But if you have already had the opportunity to read the book" The strategy of the blue ocean ", by W. Chan Kim and Renée Mauborgne (Elsevier Editora, 2005), know well that most companies always follow the same pattern that makes their view of the markets totally limited, that is, they are guided by the actions of the competition and end up copying or not creating anything that creates value for the consumer. ”

"Says a famous phrase by the English writer, Lewis Carroll -" If you don't know where you want to go, any path will do. " And this concept also applies to the context of organizations, because, without a clear perspective of its purposes for the future, a business may even take a few steps, but it will hardly be successful in its market. proves its importance, as it is what gives them the direction they need to outline their strategies and achieve their goals and objectives as planned. ”

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