SUSTAINABLE SUCCESS IN THE POST-PANDEMIC WORLD
A WATER DIVIDER IN THE HORIZON

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CEOs, shareholders, owners and executives of companies are facing an opportunity that will hardly be repeated in history: Accelerate the company's adaptation to the “new world” that should emerge in the post-pandemic, so that it maintains its successful trajectory.

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FUNDAMENTAL HOUSE DUTY: ORGANIZING THE NEW JOURNEY

 

It is absolutely necessary for leaders to reflect on fundamental issues for the continuity of the company's success, such as:

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We are a family owned and operated business.

What has worked so far will work in the “new world”?

What should change in our ecosystem? With what intensity, amplitude?

What will be the vital success factors in the industry in which we compete?

 

EXTERNAL CONTEXTS

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Various external contexts have an impact on management: political, economic, social, etc. It is essential to analyze them in this moment of transition, identify trends (the obvious ones and those not yet formulated), seek insights. Examples:

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We are a family owned and operated business.

Where is the market going (competition, consumers, strategies, products, etc.) and how can I influence the creation of new models?

Are consumers really going to reward companies that have a convinced purpose and link it to general societal goals?

Will there be voluntary movements or external pressure for companies to participate in solving pressing social issues?

 

ADAPTATIONS, OR REVOLUTIONS, IN THE ORGANIZATION

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The internal elements, the main factor of business success, will require adaptations or radical changes. Does the Organizational Identity (set of purpose, vision, values) already respond to the realities of this “new world”? If Culture needs to change, this may require new skills for the organization's Leadership. And the different Strategies, how will they be affected?

 

RESULTS FOR ALL STAKEHOLDERS

 

A concept that has been strengthening in recent years, Stakeholder Capitalism, advocates that companies should seek results for a broad group of stakeholders, including, in addition to the shareholder, customers, employees, business partners, communities and society as a whole .

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This concept should solidify in the post-pandemic and the company needs to define its nature: join now, spontaneously, or submit, when it may be too late.

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TELL US TO HELP YOU BUILD A NEW SUCCESS JOURNEY!