Creating New Foundations

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A greater focus and a new vision on Organizational Identity are fundamental at this moment as we seek to accelerate adaptation to the post-pandemic world, making the organization maintain, or expand, its successful trajectory.

 

THE FIRST STEP: REVIEW ORGANIZATIONAL IDENTITY (IO)

 

IO, including the company's purpose, vision and values, represents the north for everyone in the organization. Reviewing it in the light of new realities, and adapting management and strategy to the “new world”, is a mandatory measure for modern leaders, who understand the company's responsibility towards the different stakeholders. Depending on the intensity and scope of the changes that will occur, today's exemplary IO can quickly become incomplete or overcome.

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PROBABLE CHANGES IN THE POST-PANDEMIC WORLD

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• Greater humanization in people management processes

• Expansion of digital transformation in companies

• Expectation of more effective performance of companies in social issues

 

These changes (and others associated with the pandemic) will have an impact on the company's management, on the external contexts that affect the company (social, economic and political) and on the expectations of stakeholders (shareholders, customers, employees, partners, community and society).

 

THE MAIN BENEFITS OF AN ORGANIZATIONAL IDENTITY (IO) APPLIED IN THE COMPANY'S DAY-TO-DAY

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• Communicates the direction to follow

• Inspires and guides behaviors and decisions, whether routine or strategic

• Creates a bond between the employee and the organization and between employees

• Facilitates the alignment between the different areas of the organization

• Stimulates the pride of belonging

• Distinguishes the company in the market

 

This all contributes decisively to the success of the company, whatever the result considered and strengthens the perspective of the organization's longevity.

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Precisely because we recognize these benefits, we recommend that the IO be updated to incorporate the contexts of the post-pandemic world. An update of the IO will most likely imply changes in the internal culture and the model of leadership competencies, as these three elements, IO / Culture / Leadership, form the foundation of the company's success.

 

DMS Partners supports the transformation of small and medium-sized companies to generate business and an agile and success-oriented management, focusing on the areas of management, performance and M&A operations (Mergers and Acquisitions).