Organizational Identity

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OPPORTUNITY

Creating an identity, including the company's purpose, vision and values, is to set the tone for everyone in the organization. Reviewing it in the light of new realities, and adapting management and strategy to the “new world”, is a mandatory measure for modern leaders.

 

Why create or revise an Identity?

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• Communicates the direction to follow

• Inspires and guides behaviors and decisions, whether routine or strategic

• Creates a bond between the employee and the organization and between employees

• Facilitates the alignment between the different areas of the organization

• Stimulates the pride of belonging

• Distinguishes the company in the market

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What are the benefits of a clear and shared identity?

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• CEOs, shareholders, owners and executives of companies are facing an opportunity that will hardly be repeated in history: Accelerate the company's adaptation to the “new world” that should emerge in the post-pandemic, so that it maintains its successful trajectory.

• The vital success factors in the industry in which the company operates may be changing.

• What has worked so far will not necessarily work in the "new world".

• The market (competition, consumers, strategies, products, etc.) must change and your company can influence the creation of new models.

• Many consumers are choosing to reward companies that have a convinced purpose and link it to general objectives of society.

 

How can DMS Partners help you?

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Our highly trained professionals with recognized experience in winning companies can contribute to your organization by offering strategy and management solutions on the most relevant topics in the Human Capital area:

• Organizational Identity

• Leadership

• Organizational culture

• Internal communication

• Talent Management

• Efficiency in HR management

• Diversity and Inclusion

• Digital Transformation

• Engagement

• Employer Branding

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VISION OF THE MARKET

Partial and free translation of an excerpt from an article published in the McKinsey Quarterly in Nov / 20 ”More than a mission statement: How the 5 Ps embed purpose to deliver value”.

ACTIONS FOR THE PURPOSE TO BE COMPLETELY INCORPORATED IN THE ORGANIZATIONS DAY

The five organizational elements below, identified as the 5 P's, must be aligned with the company's PURPOSE.

The actions inherent to each of them promote the purpose over time and, for this reason, these elements must be regularly and rigorously adjusted in the face of new contexts and new realities.

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• The portfolio of PRODUCTS and services offered and the choices of where and how to compete;

• The PEOPLE Management model;

• PROCESSES and systems for the operation of the company;

• Individual and organization PERFORMANCE measures;

• BUSINESS POSITIONING or engagement in external issues.