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Market Feasibility Analysis

teaser Análise de Viabilidade de Mercado_ENG.jpg

Market Feasibility Analysis


Management solution aimed at supporting the executive leadership of companies in the decision process of entering or expanding their operations in new markets/geographies. Based on a study of the target market, the total size of the market is estimated (TAM – TOTAL ADDRESSABLE MARKET) and the part of this market where the CUSTOMER’s business model proposition would be stronger (SAM – SERVED ADDRESSABLE MARKET). The competitive scenario in the market segments where the CLIENT plans to operate and the main critical factors for the CLIENT to succeed in its entry strategy in this new market is evaluated. The profile of the main potential customers (TM – TARGET MARKET) and the price dynamics of the target market are identified. As a final product are
identified, at a macro level, the main strategies for the CLIENT's entry into the new market.

Main pains addressed by this product


  • Companies in the process of planning entry or expansion into new markets, but which do not have data and information in a structured way to support them in decision making.

  • Companies consolidated in their operating segment, but with difficulties in analyzing the feasibility of possible expansions in their product portfolio, segments or operating geographies.

  • Foreign companies interested in entering the Brazilian market, but who are unaware of the potential of the local market, the competitive environment, the associated risks and opportunities.

  • Companies in the process of analyzing possible strategies to enter new markets, but which do not have an internal team with the knowledge to conduct a feasibility study.

Main benefits of this product

  • Identification of the total addressable market (TAM), the market where your business model is strongest (SAM) and the target market where you are most likely to succeed (TM).

  • Identification of the competitive environment that the client will face and the critical factors that can lead to success.

  • Identification of the price dynamics of products and/or services offered by the customer in the target market.

  • Identification of the main entry or expansion strategies in the new market.

Profile of companies that can benefit from this product

  • Medium and large companies, in the planning and/or evaluation phase of entering new markets.

  • Foreign companies in the evaluation phase of entering the Brazilian market.

  • Companies interested in evaluating possible strategies to enter new markets (organic or inorganic).

How can DMS help?

DMS Partners and its team of senior partners, from the most diverse industry segments and with solid knowledge in business planning and modeling,
as well as in business and company feasibility analysis processes, they have the necessary expertise to support companies in their entry and/or
expansion into new markets, reducing the potential risks of the initiative and enhancing the company's competitive advantages.

Market Vision

In today's global market, companies are progressively looking for more customers, more sales and market expansion, but at the same time they don't want to jeopardize the stability of their business.

Entering a new market (new products, new segments, new geographies) requires the development of a strategy based on a complete analysis of all the variables that can impact a successful entry.

Variables such as market size, segmentation, competitive environment, and price dynamics are evaluated and used in the
identification of the critical factors that can lead to the success or failure of a new market entry initiative.


All of this information feeds the business viability analysis process and creates the necessary basis for building an entry strategy, whether organic, inorganic or through strategic partnerships.

In a world where change is constant and very fast in global, regional and local markets, the practice of a structured approach to new market entry projects is fundamental. 

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