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“THE IMPORTANCE OF THE MARKET FEASIBILITY ANALYSIS PROCESS”


Edson Gissoni – Executive Partner DMS PARTNERS


In today's global market, companies are increasingly looking for more customers, more sales and market expansion, but at the same time not they want to put the stability of their businesses at risk.


Entering a new market (new products, new segments, new geographies), requires the development of a strategy based on a complete analysis of all variables that can impact an entry with success.


Variables such as market size, segmentation, competitive environment, and price dynamics must be evaluated and used in identifying factors critical factors that can lead to the success or failure of an entry initiative in a new market.


All of this information feeds the feasibility analysis process of the business and create the necessary basis for building a business strategy entry, whether organic, inorganic or through strategic partnerships.


In a world where changes are constant and very fast in global, regional and local markets, the practice of a structured approach new projects entering the market is essential.


In which situations should companies conduct a risk analysis process?


market viability?


Companies in the process of planning entry or expansion into new markets, but that do not have structured data and information to support them in decision making.


Companies consolidated in their segment of activity, but having difficulties in analyzing the feasibility of possible expansions in their portfolio of products, segments or geographies of operation.


Foreign companies interested in entering the Brazilian market or Brazilian companies interested in expanding their operations to international markets, but who are unaware of the potential of the target market, the competitive environment, the associated risks and opportunities.


Companies in the analysis phase of possible strategies for entering new markets (organic or inorganic), but which do not have an internal team with the knowledge to conduct a feasibility study.


Among the main benefits of a market feasibility study are:


Confirm whether there is a suitable market for the product/service that can satisfy a need. This analysis is carried out through the identification of the total addressable market (TAM – Total Addressable Market), the market where the business model to be used is strongest (SAM – Served Addressable Market) and the target market where it will have the greatest probability of success (TM – Target Market).


Identification of the competitive environment that the company will face and the critical factors that can lead it to success.


Determine the availability of resources for investment.


Show the technical feasibility of the product/service.


Organize financial and human resources for the successful execution of the project.


Identification of the price dynamics of products and/or services offered by the company in the target market.


Identification of the main entry or expansion strategies in the new market.


DMS Partners and its team of senior partners, coming from the most diverse industry segments and with solid knowledge in planning and business modeling, as well as in business feasibility analysis processes.


companies and businesses, have the necessary expertise to support companies in your decision-making to enter and/or expand into new markets, reducing the potential risks of the initiative and enhancing differences competitiveness of the company.

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